Fiero Group (formerly known as Forza Forni) is a culinary powerhouse that has been making waves in the industry, bringing the art of wood-fired ovens to kitchens and backyards across the United States. Let's take a look at the brand's journey, including that of Peter de Jong, the founder of Fiero Group. With its unique approach to product creation and the beautiful products that result, Fiero Group is at the top of the industry. 

A Passionate Beginning

Peter's journey began in the Netherlands, where his education as a pastry chef kindled his interest in wood-fired ovens. A trip to Italy further fueled his fascination, where he discovered different ovens and the passionate individuals behind them. This experience laid the foundation for Fiero, a brand that would bring the essence of Italian culinary craftsmanship to the United States.

Elevating Culinary Excellence

What sets Fiero apart is their meticulous selection process. Peter emphasized that all products are chosen through the discerning eyes of a chef. This ensures that the products not only meet the highest functionality standards but also resonate with the culinary vision of the clients. From initial selection to ongoing support, Fiero is dedicated to being a face, a name, and a guide for their clients.

Fueling Transformative Impact

The success of the Fiero Group is intricately linked to the success of its clients. Over the years, the brand has collaborated with renowned establishments like Roberta's and Connie's Pizza, providing swift and practical assistance in selecting the perfect oven for their unique needs. From menu planning to staff training, Fiero has been instrumental in helping these businesses flourish.

Seamless Installation Mastery

Fiero Group's attention to detail is unparalleled. The brand ensures that its products reach clients across the country seamlessly. Their ovens are designed for on-site assembly, eliminating the need for extensive building modifications. This approach streamlines the installation process and offers clients a range of customization options.

Nurturing Long-Term Partnerships

Fiero Group doesn't consider their client relationship to end with a sale. Even after warranties have expired, the brand remains committed to providing ongoing support. Clients are encouraged to ask questions or express their concerns, reflecting Fiero's dedication to nurturing long-term, mutually beneficial relationships.

Pioneering Culinary Innovation

The story of Fiero is one of passion, dedication, and unwavering commitment to excellence. The brand has consistently upheld its core values from its humble beginnings to its current standing as an industry leader. Their ability to understand, support, and empower their clients sets them apart, making them a driving force in the culinary world.
 
For Fiero, the journey continues, fueled by a relentless pursuit of culinary innovation and an unwavering commitment to client success. As they aptly put it, if you can dream it, they can build it.

Discover how Fiero Group can help your restaurant stand out from the competition: